[Marketing Black Box] Greed Driven Marketing- Is it a Sin?

By Jason Ser

Monday, September 6th, 2010

drive for consumers. But is there any ethical consequences when we used Greed as the sole motivator in our marketing?

Leave a comment and share your thoughts here. Or you can check out other post on [Marketing Black Box] here.

Cheers

Jason Ser

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Comments

Ken Abbott says:

September 9, 2010 at 8:04 pm

Hi Jason

Quite a thought provoking blog post, is greed really good,I think yes if the desired wealth it creates is used to increase the benefit of the workers as a whole and not just to line the pockets of a select few “Fat Cats”

Unfortunately this is exactly what has happened in the last two decades with businesses falsifying company accounts and generally lying to increase their wealth for themselves, not just “non ethical” but downright criminal.

I’m currently reading Napoleon Hill’s “Think and Grow Rich”, he himself warns of this very same attitude and the dire consequences it can have – even though the book was first published in 1937, some 73 years ago!!

Keep up the good work
Regards
Ken
Ken Abbott recently posted..Return of the Merry Men

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Abbie from reaper costumes says:

September 20, 2010 at 4:55 pm

In some way or another, yes, it will truly help. It will help us to motivate, to keep going, to pursue what we want and sure enough to achieve it for whatever it takes. The wrong part it takes us as a whole. As for me, we can’t measure success on how wealthy we are. It’s not about material things, it’s not about popularity. Happiness and contentment are just the key.

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Bill Murney says:

October 7, 2010 at 7:28 pm

Hi Jason

I am a NO on this one, greed has been at the route of all of mankinds problems from day 1.

Nations greedy for more land, businesses greedy for more and more profit and individuals greedy for more money than they can spend in a lifetime.

I am not saying that it isn’t nice to have money, but some people are never satisfied and want more and more. They are never really happy because money is addictive and wealth definitely doesn’t buy happiness.

How many millionares who are in poor health would swap their wealth for good health?

Regards

Bill

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Steve from social bookmarking says:

October 12, 2010 at 7:31 am

Hi Jason, Is greed driven marketing a sin? I believe so if it’s based on some sort of lie, and maybe not so much of a sin if the marketing is based on statements that our true. I’m not involved in the get rich niche so I’ve no need nor desire to use greed based marketing. Still, we’ve all been exposed to it on numerous occasions and I’d imagine that many of us have succumbed to it’s power. We should always remain aware so we can recognize the appeal to our own tendency towards avarice and then we can be free to make choices that come from a different set of values other than the values of greed. Thanks for bringing more light on a dark subject. Take care, Steve D.

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Peter Beckenham says:

October 21, 2010 at 6:20 pm

Hi Jason,

Apologies but have been “off the air” for 2 months. But slowly slowly I am getting back into top gear.

Very thought provoking post….as always from you Jason.

Greed as a major driver for many people…including online marketers. Whether you can class it as “good” or not maybe is trying to simplify things too much.

A little greed will drive a lot of excellent programs that can benefit many people but too much greed will lead to exploitation and result in many people losing out….but where is the right balance? I truly don’t know

Thanks again for a great post…and you will note that this time I kept my comments brief!!

Best wishes

Peter
Peter Beckenham recently posted..Marketing Reality…Lessons from a Thai Village

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Mandy from learntoblog says:

March 2, 2011 at 10:36 pm

I believe you can still be ethical when being greedy. My problem is the greedy ones who are also unethical. Wanting more can be seen as being greedy, but it isn’t always unethical.

Enjoy the journey.

Mandy
Mandy@learntoblog recently posted..The Best New Product On The Market

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