quality to sell that you TRULY BELIEVE will benefit others then be proud of your offer and TELL them you are selling it for mutual benefit.
There are many countries in the world. like Australia acomplia Drugstore buy cheap online and England, where people in the financial services industry (and that includes insurance) MUST declare ALL their commission and bonus-able earnings BEFORE the customer pays for the product. Think about that for a minute…Customers then will only pay the price IF they truly believe the person presenting the product is ADDING VALUE and not just presenting the product. that’s why thousands of sales people left the industry practically overnight. The interesting thing is those who survived are regarded by the customers/clients as being absolutely essential to their financial future…and most of these “sales” people do not take commissions…they charge a fee for valued added service and are making more money than ever before!
Just imagine what the impact of that type of legislation would have on online marketing!
Jason Ser reply:
What you said her,e Peter, had really stir up rather in depth and heated conversation with one of my buddy at work. In Taiwan ( And I believe in other parts of the world as well), there is some rather “Twisted Realities” (For lack of better words) in the world of Sales Professionals.
We were told that we must always be sincere and honest when delivering our sales service to our client. Yet in reality many people will eventually LIE to land on their sales and business deal, then somehow justify their contradiction with some kind of cleverly crafted “Pitch” again!
Here’s one real life example
We have a Vice President in the company who intentionally “failed” to inform a misleading specification of a product (Camcorder) to his Japanese client.The Japanese client found out later, but could do nothing about it as all his product packaging, promotion campaigns…etc are up and running.
My VP simply act innocent, as if he was also another victim. According to him, that client did not blamed him, and still continue to place new orders after the incident. During a sales meeting, he kind of “boasted” that he made a very brilliant decision to withhold that misleading information from the client, because the client still continue to place orders, after all.
Some sales person, I believe, may do the same later, since the VP had justified such kind of action. Me and my buddy, who could not agree didn’t said much, but we believe that under the “right” circumstances, VP will do the same to the company, to his team members, and even to his friends at some point of time, and won’t know what is at stake, and whether he can get away with it every time.
The Brutally-Honest Legislation for the financial services industry you mentioned opened the mind of my work buddy and me. It takes a lot of courage and guts to pass such kind of legislation,who ever who started it. Yet what it does is really put the whole naked truth of the deal under the Sun. My Colleague just wondered how fast it will bring down the company we worked for if such thing ever happen here, with that VP “brilliantly clever” way of leadership
Leave Your Thoughts and Comment, or continue to part 1 or 2 of this discussion as follows:
Click Here To Read Part 1 of 3 Impulse Driven Action or In action?
Click Here To Read Part 2 of 3 Is anything wrong with a Sales Pitch?
Click Here To Read Part 3 of 3 Digging deeper into the Trust Issues…
Click Here To Read Peter Beckenham’s Original Comment In Full
Click Here To Read The Original [Marketing Black Box] Page
Hi Jason,
Wow that is an unbelievable story re the “camcorder”.
I don’t think the legislation that applies to financial services in many countries will appear in the IM online area in the near future. There already are a series of checks and balances in place – one only has to look at the way Google treats affiliate marketing to see this.
Perhaps many people marketing online have never (nor could ever) be successful in “face to face” selling. This is a tough was to sell anything and the internet gives people the chance to become sales successes in a more relaxed fashion.
However, it’s easy to spot the big time “guru’s” who came from an offline sales background. These guys are very successful because they are PROUD to be sales people, they love to compete and they constantly over-deliver to their customers. “Sales” is not a dirty word – it’s just that some people take liberties with the truth marketing online because they can hide behind the anonymity of their web site.
Peter beckenham recently posted..Traffic Explosion…You Can Do This!
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Hi Jason, This is indeed a topic which has been ignored by many experts & professionals. You have done a great job by bringing this topic into light.
I believe that honesty is the most essential virtue in all avenue of our dealings to other people. This remind me of the saying about honesty,
‘Be honest even though others will not, cannot and do not..”
I hope quality discussions follow this post. Many thanks and good luck.
Cressanta @ mummy halloween costume recently posted..Adult Mummy Costume
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