You had brought up more than a few thought provoking issues here.In fact,you had expanded this discussion into something way bigger than I expected. So I decided response your comment here into 3 separate new posts, hopefully, to stimulate more discussions and also learning with more different angles of perspective for my readers.

Here’s where the links for the 3 response posts

Part 1 of 3 Impulse Driven Action or In action?

Part 2 of 3 Is there anything wrong with a Sales Pitch?

Part 3 of 3 Digging deeper into the Trust Issues…

If Peter’s comments somehow intrigue you a little, you can continue the discussion in the above 3 post I created.

Cheers
Jason Ser

I left a comment on your other post re the 4 or 5 P’s of marketing so I won’t repeat those thoughts here.

This is an interesting thread and has raised some points that I have some difficulty accepting.

People do buy on impulse but not as much as is being stated here. Your particular example Jason of someone under stress with financial debt may well do something on impulse BUT then again they may not do anything at all – even if the solution offered is the ideal one..why because they are also internally defeated and have probably made so many poor decisions in the past that led them into this situation of debt…they react in the complete opposite way to impulse buyers. They can be totally incapable of making any decisions. I have actually seen examples of this behaviour and all these folks are doing is not trying out anything but just going through the motions in a near moronic state.

Secondly Joseph commented about “talking to people’s deepest desires” etc. I hear this point of “building a relationship” with your list to create trust many times. The thinking is that trust can then lead to a more profitable list. Do you really believe that people are that gullible and stupid?

Many “subscribers” (I really don’t like that word either) are much smarter than the people trying to market to them. Sure some clever copy-writing can create emotional triggers that lead to sales but think about the normal level of conversions..we are talking about 1 or 2% with even the “best” written sales pages that are claimed to have cost thousands. What about the other 98% who simply ignored the message or saw it for what it really was..a sales pitch.

People always will initially react negatively to a sales push of any kind. People do respond to freebies and good quality offers but don’t lets fool ourselves..we can only impact on their decision in a very minor way. And if we try to do any more then any “trust” you have created is instantly dissolved and your list starts to dwindle in size.

Even for the biggest and most successful online marketers. if the truth were really told, for them it’s never going to be a matter of “trust” – it’s simply a matter of turnover – a numbers game. so when I hear people saying they are building trust…what they are really saying is they are “setting up their targets”. is this bad…no but don’t insult people’s intelligence by thinking the giving of freebies builds trust.

This is the real online opportunity. Don’t forget the 5 P’s of offline marketing and create a business based on openness and brutal honesty. I repeat people are not stupid so let’s stop treating them that way in our marketing. If you have something of high quality to sell that you TRULY BELIEVE will benefit others then be proud of your offer and TELL them you are selling it for mutual benefit.

There are many countries in the world. like Australia and England, where people in the financial services industry (and that includes insurance) MUST declare ALL their commission and bonus-able earnings BEFORE the customer pays for the product. Think about that for a minute…Customers then will only pay the price IF they truly believe the person presenting the product is ADDING VALUE and not just presenting the product. that’s why thousands of sales people left the industry practically overnight. The interesting thing is those who survived are regarded by the customers/clients as being absolutely essential to their financial future…and most of these “sales” people do not take commissions…they charge a fee for valued added service and are making more money than ever before!

Just imagine what the impact of that type of legislation would have on online marketing!

Well there is my few dollars worth and I hope it stimulates more healthy discussion. Admittedly some of this was a bit “tongue-in-cheek” but I have always enjoyed a good debate.

Best wishes Jason

Cheers
Jason Ser

Jason,

This isn’t just a valid concern but it’s also expressed by quite a few people. Let me give you a couple of bullet points:

- scripting (don’t improvise)
- retakes (I sometimes do 15 or 20 retakes before I am vaguely satisfied)
- get others to check your video before you distribute it
- get a native English speaker to do voice overs for you

I’ll provide a longer, much more detailed answer in my forthcoming course.

Thanks for your question, Jason, it was very valuable for me (and others, I hope).

Max

How many times we purchased a 3 in 1 special bundle napkins, just because is in a offer price while we still have a long way before we run out at our homes.

Is those little cleverly rafted message we seen at the entrance, on the rack, at the cashier, on the public announcement that keep feeding into our mind…Buy But But More.

And you had just put one naked truth of the “make money online” niche under the Sun when you wrote…

…People go shopping for a solution to their problem. Normally debt. This is a very strong driving factor. This makes them buy on impulse.

Buying More To Get Out Of Debt?!
Sound kind of strange but is happening.

Cheers
Jason Ser

Cheers
Jason Ser
P/S: And thanks for helping me with my book.

I have no doubt Video Marketing works wonder for you. You are a natural charm and I enjoyed your video very much.To be honest Max, I have issues with Video Marketing in the sense that English is not exactly my 1st language and I have doubt on whether I can be articulate and deliver as well as you? Any suggestion from you as a Video Marketing Master?

Cheers
Jason Ser

How are you.

I still believe that consumers are mostly impulse buyers.
How many times have you or your girlfriend/wife been out shopping. You go specifically for 1 or 2 items and come back with 3 or 4. You have bought the other 2 on impulse. Shops and retailers are very good at marketing to prospects within their store. Not so good at getting them there in the first place.

I think this is very true of buyers in the “make money online” niche. People go shopping for a solution to their problem. Normally debt. This is a very strong driving factor. This makes them buy on impulse.

Pete